• The company is first to launch 'Immediate Payouts on Death Claim' so that the deceased's family will receive the fund value immediately on registration of death claim under unit-linked policies.

  • The Company launched a multi-lingual, interactive financial 'life stage' need assessment online tool called Life Insurance Simulator (LIS) to create awareness about effective financial planning.

  • The Company started dispatching digital policy along with paper policy packs, as maintaining an electronic policy for the contract term is relatively more convenient and also provides an extended free-look period to the customer.

  • The Company employed 'Straight Through Processing' (STP) underwriting rules and validations in 2011-12. This process filter applications that can be sent for issuance without requiring any manual underwriting, reducing the TAT by 1.5-2 days. This has also resulted in elimination of paper on the operations floor.

  • Policy on Potentially Vulnerable Customers (PVCs),

    An industry first, safeguards the interest of customer falling under certain segments - PVCs are classified under "Age, Education/Occupation, Income" and there are rules and guidance for sourcing amongst such segments.

  • Persistency Initiative - Online Revival of Policies:

    The Company is a pioneer in using technology to simplify customer service and ensure customer delight. A significant effort to ensure and increase persistency, it introduced a unique service - online revival of policies in FY 2013-14 which enables the customer to reinstate a lapsed policy and pay their premium online, thereby, making the complete process convenient, faster and effortless.

  • Demonstrating Profitability in 5th Year of Operations:

    The Company reported maiden profit of INR 23.5 Crore in FY2012-13, its fifth year of operations - one of the fastest amongst private life insurer to have achieved this feat, a result of quality business, efficiency and thorough understanding of the market.