The simplest policy is a traditional term plan which offers life cover for a fixed number of years and nothing else. Other traditional plans offer an investment component where you get a survival benefit as well, the insurance company takes care of this and offers some sort of minimum returns. With a ULIP, there are no guaranteed minimum returns. Your investment return may be more than a traditional plan; it may also be less. However, you have more control and flexibility because you can choose and change how your money is invested during the life of the policy.