portfolio-diversification-meanings

What Is Asset Allocation in Investment?

Explains asset allocation, its types and benefits, and how spreading investments across assets helps manage risk and improve long-term returns.

Written by : Knowledge Centre Team

2025-02-28

1795 Views

8 minutes read

Any ownership that creates positive economic value and can be converted into money is called an asset. Any commodity that grows in value has generally termed an asset (the only exception being a personal transport vehicle that is considered a depreciating asset).

You invest some money in gold today at Rs. 5000 per gram and sell it off after 3 years for Rs. 7000 per gram. You make a net profit of Rs. 2000 per gram. Gold can be classified as an asset because you derive positive (profit of Rs. 2000) economic value and can convert this (by selling) value into money.

Similarly, a property such as a flat can give a dual returns-one in the form of rent and another in the form of surplus at the time of sale. If you purchase a flat for Rs. 30 lakhs and sell it for Rs. 55 lakhs, you clearly stand to gain Rs. 25 lakhs.

Amongst financial assets, you may choose to invest in Public Provident Funds (PPFs), Bank Term Deposits, or Life Insurance Policies, depending on your risk appetite.

Why should you Weigh One Asset Higher?

Asset allocation is the dominant factor driving return on investment and any investment made should clearly align with your short and long-term financial goals. Some assets such as equities give superior returns over the long term but carry significant risk because the returns are subject to volatility in the market.

Click here to use - Investment Calculator

Assets that give lower but reasonably guaranteed returns are low in risk. Asset selection or allocation is a highly personalized decision and depends on your personal circumstances, aspirations and risk appetite. One size fits all approach does not work here. You must maximize future value depending on your individual tolerance level. Here are a couple of scenarios:

1. Risk-Averse/Conservative:

 You may not like to take aggressive risks because you do not have the safety net to fall back on. If you think you have way too many commitments planned for the future, you may like to invest in safer instruments that do not involve too much exposure to equity markets. Guaranteed Savings Plans offered by Canara HSBC Life Insurance could be a good option to look at. These plans are good for guaranteed pay-outs at defined milestones besides giving better returns than standard bank deposits.

2. Very Aggressive/Wealth Creation Mode:

 You are young and have minimal financial commitments at the moment. You want to focus on wealth creation that can help you build a large corpus for your future. You are also aggressively saving for retirement. Wealth creation requires adequate exposure to equities early on in your career. As you approach mid 50’s you can move into wealth preservation mode by putting your wealth in safer instruments.

The above two are the extreme scenarios of risk appetite. There are a couple of other possible scenarios that lie between these two ends of the spectrum. Moderately conservative/moderate/aggressive are variants with different degrees of exposure to equity and debt. Try to assess what kind of risk appetite do you have. Basis your risk appetite, refer to the table below to allocate your funds between equity and debt.

RISK APPETITEALLOCATION
 EQUITYDEBT
Conservative0-5%95-100%
Moderately Conservative5-20%80-95%
Moderate25-30%70-75%
Aggressive30-40%60-70%
Very Aggressive40-50%50-60%

Investments with Flexible Asset Allocation

While it makes sense to maintain an asset allocation you feel comfortable sticking to over a long period. However, you may question if you have enough time or expertise to manage such a portfolio. Here are a few savings and investment options that will do it all for you:

1. New/National Pension Scheme (NPS)

NPS is a popular retirement savings scheme for Indian citizens. Although NPS is famous for retirement savings, it also allows non-retirement investments which are more open-ended.

  • NPS Tier-1 Account: Meant for retirement savings, normal withdrawals are allowed only after retirement or the age of 55. Offers tax benefits of up to Rs 2 lakhs on investments.
  • NPS Tier-2 Account: Normal savings and investment account. Does not have a lock-in period or tax benefits.

Both these accounts offer a custom portfolio investment under Active Choice and Auto Choice options. Active Choice lets you decide the asset allocation between equity, corporate debt, government bonds and alternative assets. The auto choice option will manage your portfolio under set allocations automatically as per your age.

Also Read - Best Saving Plan in India

2. Unit Linked Insurance Plans (ULIPs)

ULIP plans also offer a mix of assets with different risk profiles for you to invest in. You can choose to manage your portfolio manually in ULIPs or choose one of the automatic strategies. The automated strategies can help you manage the risk in your portfolio for the long term.

Also, you have three unique advantages of investing in ULIPs:

  • ULIP plan like Promise4Growth Plus from Canara HSBC Life Insurance will automatically transfer your equity fund allocation to debt in the last four policy years. This is done systematically to reduce the risk of the equity market on your portfolio in the final years of the investment.
  • ULIPs offer bonus additions to your portfolio. Invest 4G offers two bonuses for long-term investors. Bonuses are free units added to your ULIP to help portfolio growth.
  • You can use the life insurance cover in ULIPs to protect the final value of the ULIP investment. This makes ULIPs the best investment option for meeting your child’s higher education and marriage goals.

Investments have to be done basis individual risk appetite and goals. Always keep in mind the extent to which you can take risks and allocate funds to appropriate financial instruments. If you want to maximise your returns from an investment you need to give it sufficient time.

This is only possible if, first, you can, and second, you feel confident in your choice. Both possibilities arise only if your overall portfolio is well within your risk appetite.

Build Guaranteed Savings for Your Future Goals

Please enter correct name Please enter the Full name
Please enter valid mobile number Please enter Mobile Number
Please enter valid email Please enter Email

Enter OTP

An OTP has been sent to your mobile number

Didn’t receive OTP?

Application Status

Name

Date of Birth

Plan Name

Status

Unclaimed Amount of the Policyholder as on

Name of the policy holder

Policy Holder Name

Policy No.

Policy Number

Address of the Policyholder as per records

Address

Unclaimed Amount

Unclaimed Amount
Error

Sorry ! No records Found

.  Please use this ID for all future communications regarding this concern.

Request Registered

Thank You for submitting the response, will get back with you.

Disclaimer - This article is issued in the general public interest and meant for general information purposes only. The views expressed in this blog are solely those of the writer and do not necessarily reflect the official policy or position of Canara HSBC Life Insurance Company Limited or any affiliated entity. We make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the blog or the information, products, services, or related graphics contained in the blog for any purpose. Any reliance you place on such information is therefore strictly at your own risk. You should consult with a qualified professional regarding your specific circumstances before taking any action based on the content provided herein.

Recent Blogs

Pradhan Mantri Jan Dhan Yojana: Eligibility & Benefits Explained
04 Mar '26
3856 Views
9 minute read
Pradhan Mantri Jan Dhan Yojana ensures financial inclusion by providing access to banking, insurance, pension, and credit for Indian citizens. Learn more!
Read More
Saving Plan
12 Best Saving Plans & Schemes in India with High Returns
04 Mar '26
895 Views
7 minute read
Know about the best saving plans in India such as NSC, SCSS, RD, MIS, PPF, KVP, SSY, Atal Pension Yojana and more. Read this blog and choose the best savings scheme for yourself.
Read More
Saving Plan
EPF Guide: Meaning, Contribution Rules, Interest Rate & Withdrawal
26 Feb '26
1537 Views
7 minute read
Learn everything about Employees’ Provident Fund including EPF schemes, interest rates, benefits and features to start saving for a secured future.
Read More
Saving Plan
Best Age to Start Investing in a Savings Plan for Your Child
22 Feb '26
1004 Views
7 minute read
Wondering when to start investing in a savings plan for your child? Discover the right age & smart tips to secure your child's financial future today.
Read More
Saving Plan
Monthly Income Plan - Benefits, Features & How It Work?
22 Feb '26
3889 Views
6 minute read
Curious about monthly income plans? Discover what a monthly income plan is, how it works & the key benefits it offers for steady long-term security.
Read More
Saving Plan
Key Eligibility Conditions of a Savings Plan Explained
21 Feb '26
896 Views
5 minute read
Planning to buy a savings plan? Discover the key eligibility conditions you must meet before investing & make a well-informed financial decision today.
Read More
Saving Plan
Best Ways to Save Money for Salaried Professionals
21 Feb '26
884 Views
5 minute read
Are you a salaried professional looking to save more? Explore the best money-saving tips & strategies to build long-term financial security in India.
Read More
Saving Plan
Why Renewing Your Savings Plan is Important?
20 Feb '26
896 Views
6 minute read
Did you know renewing your savings plan is crucial for long-term growth? Explore the usefulness & importance of savings plan renewal with Canara HSBC Life Insurance.
Read More
Saving Plan
Best Savings Plan for Women - 7 Key Features to Know
20 Feb '26
884 Views
6 minute read
Looking for the right savings plan as a woman? Explore 7 key features that make a women-focused savings plan ideal for long-term financial security.
Read More
Saving Plan

Savings and Investment Plans from Canara HSBC Life Insurance

We bring you a collection of popular Canara HSBC life insurance plans. Forget the dusty brochures and endless offline visits! Dive into the features of our top-selling online insurance plans and buy the one that meets your goals and requirements. You and your wallet will be thankful in the future as we brighten up your financial future with these plans.